Outdoor Digital Signage
There are plenty of challenges when applying outside digital signage however despite this more and more digital screens are being erected out to take advantage of their higher audience numbers these outside digital advertising screens can create. While the most obvious challenge for taking a commercial grade LCD screen outdoors is protecting it from the weather, and in particular rainfall, the issues connected with the sunlight can be equally as hard to overcome. interactive displays
The problem with the sunlight and outdoor digital signage is the direct sunlight will often create the screen unreadable. Not only can sunlight cause glare (you must know what that’s like when you attempt to watch the TV at home throughout the summertime where quite often you’re forced to shut the curtain to watch the screen clearly) but even if there is absolutely no glare in bright sunlight the screen will look dim and hard to read. But there are ways to ensure the screen is as readable as you can when taken outdoors:
Ensuring you have the cleverest type of screen possible will go along way to making sure the screen is readable. The brightness of LCD displays is measured in nits (aka candela per square metre). The minimum screen brightness for any outside LCD screen should be 800 nits however LCD with 1000+ nits can be found and must be considered when looking to get into external electronic signage. It should also be mentioned that in general commercial screens have higher nit values and therefore are better suited to outdoor signage displays.
Preventing glare is accomplished in a number of ways. Sadly, whichever way you select that there most likely will be a few drop-off in brightness. Direct sunlight can cause more issues than simply glare too. Screen burn can develop whether the sun is constantly on it so either the outside digital screen should be turned off from the sun another solution to prevent this screen burn should be looked at such as warming the screen .
A lot of content which works well in indoor locations doesn’t respond well to be taken outdoors. Use colours and designs which are more notable in outdoor locations. There is often a lot of trial and error involved with this but check what works and what doesn’t and you need to soon develop a teaser for designing content that’s suitable for outdoor digital signage.
Outdoor Digital Signage